B2B Leads: 3 Lead Generation Strategies To Use In 2020

by | Jul 9, 2020 | Uncategorized

In expanding your business, collaboration is an essential requirement that you shouldn’t ignore. The current generation’s reliance on digital platforms has made it easier for brands to connect with their customers and also potential business partners. Utilising these online mediums is an excellent way of generating leads through mutually beneficial networks with other companies.

Creating strong bonds with business partners

Personal connections can only get you so far in expanding your business. Also, nepotism and luck aren’t reliable ways of growing your brand, especially when it comes to creating business-to-business (B2B) networks. When it comes to lead generation, you need to devote yourself to data-driven tactics that can give you desirable results for your investment.

In this article, we will share three lead generation strategies that you can do to increase your brand’s online visibility using social media in 2020:

1. Use social media to promote your products and services

If you’re looking to reach your target audience where they are, it’s time to invest in social media marketing. After all, what better way to ensure your products and services are placed right before their eyes?

A strong social media presence will not only help your products and services get more exposure, but it’ll give you the opportunity to reinforce your branding. That said, it can be rather exhausting. The digital space moves at a tremendous pace, meaning that you need to keep up or get left behind. That’s why we always recommend you seek social media management services such as that offered by Little Fox. 

Creating, posting, and optimizing content (both visual and written) is a time-consuming process. Fortunately, the experts do it best. We’ll ensure your products and services are put right in front of your target audience, piquing their interest. You’ll get the chance to focus on your business and watch your social engagement grow!

2. Present credibility through testimonials

Credibility and quality are two essential qualities that a business should convey, regardless of what industry they’re in. Credibility is built on how your portfolio looks based on previous clients’ experiences. In the B2B scene, you’ll need to make sure that you’re capable of proving your worth by highlighting positive testimonials of your service.

The easiest way to get better testimonials is by offering quality services. If an interested party realises that you’ve been using spambots or unreliable sources to vouch for your business’ output, not only will you lose a potential collaborator, but you’ll also lose your credibility as a reliable service.

Want the world to see what you’ve done? Why not catch their eye with an engaging visual post on Instagram or a video testimonial on Facebook? Social media makes it easier to showcase client reviews while doing away with blocks of text. Consider working with a social media manager who can help you put together client testimonial content for your social media pages, ensuring they’re easy to share and view through digital platforms.

3. Automate Your Lead Generation

Your businesses’ human component will always be what makes or breaks your opportunity in getting leads. While there are and will always be aspects of marketing that are best implemented with a human touch, there are plenty that can benefit from automation. 

If you want to see your conversion rate grow, you shouldn’t rely on manual strategies to generate leads. After all, there are so many people a person can reach! With automated lead generation services such as that offered by Little Fox, you can have personalized, tested outreach copy going out to thousands of prospective clients on LinkedIn. This drives them right into your sales funnel, where the only thing left to do is convince them to convert! Specially tested outreach messages are created to get responses—all you need to do is wait and watch as they reach out, eager to close the deal.


A major part of running a business is creating healthy partnerships with other companies. As any veteran business owner mention, a company’s growth is dependent on how well-connected it is in partnering with other businesses. Not only does this open the doors for greater opportunities for your business, but it also allows you to expand your reach in the industry as a well-known and reliable brand.

Little Fox is a small business growth expert that helps businesses reach greater heights by providing digital marketing and web development services. We make sure that our clients are able to present the best image of their brand in attracting both customers and business partners. 

If you need expert help with B2B lead generation in Australia, get in touch with us today at Little Fox to learn more about our services!

Christopher O'Brien

Christopher O'Brien


As an Australian-born copywriter, marketer and sales consultant, I blend my unique experience from a career in advertising, startups, software and sales to do what I find most rewarding: helping others. I believe in client service, quality work and prompt communication to help startups, agencies and entrepreneurs reach their goals faster.