How LinkedIn Can Improve Your B2B Marketing Strategies

by | Aug 27, 2020 | LinkedIn Lead Generation

Many companies, whether big or small, are starting to understand the importance of social media and its benefits to their company’s online presence. The thing is, social media is not only a tool to promote your products and services. However, it is still used to drive people to be more curious about your company. 

A popular social media platform amongst B2B (business-to-business) companies is LinkedIn. LinkedIn is an essential social media platform for B2B companies because it allows you to connect with potential buyers and professionals who could be interested in your company. When you work with a digital marketing agency, you will be able to incorporate LinkedIn to your social media marketing strategy and improve your online presence. Here is how you could achieve that:

Create a company page on LinkedIn to attract potential leads

It is a good idea to have a solid foundation on LinkedIn, and one way to do that is to create a page for your company. This sounds relatively easy, but it holds a greater purpose and will benefit your company in the long run. 

Once you have created your LinkedIn company page, you and your digital marketing agency will translate your company’s identity into your profile. This may take a bit of time, but it is incredibly worth it to be meticulous about the images and information you put on your page. It is best to speak to your team and digital marketing agency to create appropriate content that will best represent your company online.

Spark curiosity by sharing quality and relevant content on LinkedIn

One way to make people curious about your company is to publish quality content from which they can get valuable information. The great thing about LinkedIn is that it works similarly to a blog where you can upload your content such as articles, videos, and images.

Most people online are always ready to absorb any information that is relevant to them. It is vital to work with a digital company that can help you conduct thorough research to understand your target audience well. This way, you can create relevant LinkedIn content that your audience can easily absorb and find useful. 

When you create an excellent content marketing strategy, your audience will visit your LinkedIn company page to learn more about you. Another benefit is that it will also help encourage them to visit your company’s website and try your products and services.

Always connect and collaborate with people and other businesses

Social media is an excellent platform for your business to find potential partners to collaborate with that would help boost your online presence. Collaboration among other companies is a unique way to tap more potential that is in a different group but can become a part of your target market. 

By joining LinkedIn Groups, you will be able to connect with different professionals in the industry. You will get to communicate about relevant topics that will benefit and improve your company online and offline.


Working with a digital marketing agency will help you create social media marketing strategies that will give you great results. It is best to understand LinkedIn’s importance and how it can give your company excellent tools and opportunities to expand and improve. By remembering these three essential strategies, you will be able to maximise the use of LinkedIn and continually improve your company’s online presence.

Are you looking into developing a LinkedIn lead gen strategy for your company? Little Fox can help you with your needs. With almost a decade of experience in the marketing industry, we offer our clients expert marketing services and create social media strategies for Facebook and LinkedIn. Request a consultation today and let us help you create effective marketing strategies for your company!

Christopher O'Brien

Christopher O'Brien


As an Australian-born copywriter, marketer and sales consultant, I blend my unique experience from a career in advertising, startups, software and sales to do what I find most rewarding: helping others. I believe in client service, quality work and prompt communication to help startups, agencies and entrepreneurs reach their goals faster.